Sara R.

Energizer
DISC Type : I

Director of eCommerce at Jenni Kayne

Los Angeles, California, United States

Overview

Sara is the Director of eCommerce at Jenni Kayne, leveraging an extensive background in digital merchandising from roles at The Wonderful Company and Nordstrom. A graduate of the USC Marshall School of Business, she specializes in driving online retail growth for major lifestyle and consumer brands.

Outside of her direct role, Sara follows business and market trends through publications like The Wall Street Journal and Harvard Business Review. She appears passionate about brand growth, celebrating team successes and strategic partnerships in her professional life.

She recently celebrated bringing a Jenni Kayne brand to Nordstrom, successfully connecting her current and former employers.

Personality Overview

Enthusiastic

Imaginative

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

eCommerce Growth
As Director of eCommerce, she is responsible for the online sales strategy and performance of a major lifestyle brand, building on years of digital merchandising experience.
Strategic Partnerships
She celebrated the launch of a Jenni Kayne brand at Nordstrom, showcasing her focus on expanding brand reach through key retail channels.
Team Leadership
She is actively involved in building her department and has publicly posted about hiring for her team, indicating a focus on talent and team culture.

Media Appearances

Sara Rubin - Working at Jenni Kayne. Featured in Weekday

See Now

Work History

1-2023
Director of eCommerce at Jenni Kayne
11-2021 - 12-2022
eCommerce Merchandising Manager at The Wonderful Company
2-2020 - 11-2021
Digital Merchandiser - Women’s RTW & Specialized at Nordstromrack.com | HauteLook, a Nordstrom Company
6-2018 - 2-2020
Assistant Digital Merchandiser - Women's RTW at Nordstromrack.com | HauteLook, a Nordstrom Company
5-2017 - 6-2018
Assistant Digital Merchandiser - Home & Beauty at Nordstromrack.com | HauteLook, a Nordstrom Company

Education

Bachelor of Science (B.S.) from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director of eCommerce at Jenni Kayne
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sara

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sara take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sara

Personality Compatibility


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