Sara Telford in

Sara Telford

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Managing Director at Vanz.io
📍 Greater Brighton and Hove Area, United Kingdom

Sara Telford is a results-driven business leader and Managing Director with a strong track record as a versatile CFO. A Fellow of the Chartered and Certified Accountants, she excels at scaling companies, building high-performing teams, and driving growth across diverse industries. Colleagues frequently describe her as an inspirational, inclusive, and empowering leader.

Sara focuses on creating environments where people can thrive, even amidst rapid change. She brings a calm, people-first approach to leadership, which has been instrumental in her success leading business transformations and navigating volatile markets.

Unique fact: While COO at Equity School Travel, she created and executed a plan that returned the loss-making business to profitability within two years.

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Experience
24 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Greater Brighton and Hove Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sara cares about

Recruitment Technology
As MD of Boxharry and co-founder of Vanz. io, she is launching new recruit-tech to give agencies better visibility on Google for jobs.
Business Turnaround
Has direct experience creating and executing plans to return loss-making companies to profitability, achieving this within a two-year timeframe.
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Career

Work history

2-2025 - 7-2025
Managing Director
Vanz.io
1-2025
Managing Director
Boxharry
3-2024 - 5-2025
Chief Financial Officer
Bramble Energy Limited
6-2020
Snr. Director of Finance (CFO) EMEA
Avalara
6-2020 - 11-2023
Chief Financial Officer - EMEA
Avalara
In the press

Media appearances

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Education
2000 - 2003
Fellow of the insitute of Chartered and Certified Accountants (FCCA)
A.C.C.A.
2013 - 2015
Association of Corporate Treasurers
A.C.T.
1997 - 2000
Politics and Economics
University of Sussex
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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