Sarah Briddon in

Sarah Briddon

Enthusiast · DISC type i
UK Head of Digital, Technology & Communications (including FinTech) at Citi
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
UK Head of Digital, Technology & Communications (including FinTech)
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Sarah shows up

Consensus Focused
Amiable & Agreeable
Non-Confrontational

They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Sarah cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
UK Head of Digital, Technology & Communications (including FinTech)
Citi
6-2021 - 5-2023
Head of FinTech
Citi
8-2019 - 6-2021
Head of Consumer Brands & Healthcare
Citi
9-2013 - 8-2019
Global Relationship Director, Large Corporate
HSBC
7-2011 - 9-2013
Director, Corporate Restructuring
HSBC
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2003 - 2005
Bsc
The University of Manchester
2000 - 2001
MA
University of Sussex
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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