Sarah Daniel

Enthusiast
DISC Type : i

Head of People and Culture at Terrence Higgins Trust

Greater Brighton and Hove Area, United Kingdom

Overview

Sarah Daniel is a senior People and Culture leader with extensive board-level experience in the not-for-profit and healthcare sectors. She specializes in transforming HR functions and building capable teams aligned with business needs. Sarah holds an MA in Manpower Studies from the University of Portsmouth.

Her career has been consistently dedicated to mission-driven organizations focused on social care, public health, and supporting vulnerable individuals.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

HR Transformation
Her profile highlights a proven ability to turn around and transform HR functions, building teams that are aligned with organizational needs.
Non-Profit Sector
She has built a career holding senior leadership roles in multiple not-for-profit organizations, including Terrence Higgins Trust, Ambient Support, and Heritage Care.
Workplace Culture
Culture Change is a recurring skill noted in her professional history, indicating a focus on creating positive and effective work environments.

Media Appearances

Sarah has no verified media appearances

Work History

11-2025
Head of People and Culture at Terrence Higgins Trust
6-2016 - 10-2024
Director of People and Culture at Ambient Support
6-2016 - 6-2016
Director of Human Resources at Heritage Care
11-2015 - 5-2016
Interim Director of HR at Pennine Care NHS Foundation Trust
3-2015 - 10-2015
Interim Associate Director of HR at Southend University Hospital

Education

1991 - 1993
MA Manpower Studies from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Head of People and Culture at Terrence Higgins Trust
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sarah

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sarah take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sarah

Personality Compatibility


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