Sarah Davis

Initiator
DISC Type : Di

Founding Member at Sidebar

Austin, Texas, United States

Overview

Sarah Davis is the VP of Product at EDB, focusing on Data and AI. With over 15 years of B2B SaaS experience at firms like IBM and Atlassian, she has scaled product lines to $500M ARR. She holds a Bilingual MBA from IESE Business School and is described as invaluable and irreplaceable.


She launched the first APIs for Enterprise Search and Conversational AI with IBM Watson, successfully scaling the business to $500M ARR.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Sovereign Data & AI
Her current mission at EDB is to deliver a Sovereign Data + AI platform powered by Postgres, managing transactional, analytical, and AI workloads.
AI-First Products
She actively discusses how the product management role is evolving in an AI-first world, emphasizing the unique value great product leaders provide.
Developer Productivity
At Atlassian, she led the Developer Productivity Program strategy, achieving $200M in annual savings and improving the developer experience for a 7, 000-person organization.

Media Appearances

Sarah has no verified media appearances

Work History

9-2025
Founding Member at Sidebar
3-2025
VP of Product at EDB
8-2023 - 7-2024
Global VP - Strategy and Business Operations (VP of Product for DevEx) at Atlassian
5-2022 - 7-2023
Sr Director of Product - IBM Cloud Platform & PaaS Data Services at IBM
5-2020 - 5-2022
Director of Product - Business Intelligence at IBM

Education

Bilingual Master of Business Administration (M.B.A.) from IESE Business School
B.S. from Oklahoma State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas, United States Job Level : Senior Designation : Founding Member at Sidebar
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sarah take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sarah

Personality Compatibility


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