Sarah Dennis

Critic
DISC Type : C

Human Resources Director at TRUE Sports ULC

Burlington, Ontario, Canada

Overview

Sarah Dennis is a Certified Human Resources Leader (CHRL) and the current Human Resources Director at TRUE Sports ULC. With extensive experience across Canada and the USA in the automotive and building materials industries, she specializes in aligning HR programs with business goals. She earned her BA from Western University.

In 2024, Sarah co-created a transformational and engaging global program, showcasing her ability to deliver impactful, large-scale HR initiatives.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Global HR Programs
Her recent experience includes collaborating on and creating a "transformational & engaging global program" in 2024, showing a focus on large-scale initiatives.
Labour Relations
She has significant experience managing HR in highly diverse, unionized environments, including with UAW, Unifor, and USW.
Talent Management
A core theme in her profile, focusing on performance reviews, succession planning, and organizational development to support executive leadership.

Media Appearances

Sarah has no verified media appearances

Work History

11-2025
Human Resources Director at TRUE Sports ULC
6-2023 - 1-2025
Human Resources Director- North Region at Woodbridge
1-2023 - 6-2023
Human Resources Director - Canada & NA Assembly Operations at Gates Corporation
10-2021 - 1-2023
Human Resources Director - Canada & North America Assembly Operations at Gates Corporation
9-2019 - 10-2021
Human Resources Manager at Hadrian

Education

1999 - 2002
BA from Western University
2006 - 2007
N/A from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Burlington, Ontario, Canada Job Level : Mid-senior Designation : Human Resources Director at TRUE Sports ULC
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sarah

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sarah take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sarah

Personality Compatibility


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