Sarah Di Folca in

Sarah Di Folca

Wildcard · DISC type isc
Director of UX and Design at Cineplex
📍 Canada

Sarah Di Folca is the Director of UX and Design at Cineplex, leading digital experience enhancements for brands like The Rec Room and Playdium. With a background from George Brown Polytechnic and the Canadian Film Centre, she brings extensive expertise in UX strategy and design.

Sarah is passionate about building vibrant UX communities and fostering collaboration through design thinking. She also engages with emerging technologies and innovation, previously contributing to shaping the future of retail.

People often call her passionate, committed, optimistic, dynamic, and empathetic.

Read the full overview →
Experience
20 Years
Current Role
Director of UX and Design
Job Level
Mid-senior
Location
Canada
Personality Overview

How Sarah shows up

ROI Driven
Curious But Skeptical
Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Sarah cares about

UX Community Building
As Canada UX Lead at Walmart International, she spearheaded the development of a vibrant UX community, guiding a team of 13 members.
Design Thinking
She oversees cross-functional projects, driving collaboration and implementing design thinking strategies to enhance digital experiences.
+4 more topics Login to view topics
Career

Work history

9-2024
Director of UX and Design
Cineplex
11-2023 - 9-2024
Canada UX Lead | Staff UX/UI Design Researcher at Walmart International
Walmart International Design
11-2022 - 11-2023
Canada UX Site Lead | Sr. UX/UI Design Researcher | ITUX Team
Walmart International Design
5-2022 - 11-2022
Sr. UX/UI Design Researcher | Emerging Tech Team
Walmart Global Tech
12-2021 - 5-2022
Manager of Digital Art Direction
Walmart Canada
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2007
Post Grad Program
Canadian Film Centre
2003 - 2006
Graphic Design
George Brown Polytechnic
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other Cineplex Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Sarah. Free, 10 seconds.