Sarah Hewitt

Examiner
DISC Type : sc

Senior Product Marketing Manager at ANS Group

London, England, United Kingdom

Overview

Sarah Hewitt is a Senior Product Marketing Manager at ANS Group with over four years of experience in B2B partner marketing across the cloud, SaaS, and AI sectors. A graduate of the University of Bristol, she specializes in campaign development, go-to-market strategy, and co-marketing initiatives.

Sarah is dedicated to continuous professional development, actively pursuing advanced certifications. She recently completed a course in Positioning & Company Storytelling to further enhance her product marketing expertise.

Personality Overview

Unexpressive

Late Adopter

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Product Marketing
Recently promoted into a senior product marketing role and is actively taking courses on positioning and company storytelling to sharpen her skills.
Partner Engagement
Her career has focused on managing partner marketing, including co-marketing, joint events, and partner portal engagement with companies like HPE and VMware.
Sovereign Cloud
Recently attended a forum dedicated to Sovereign Cloud, showing an interest in market trends and its application for UK public services.

Media Appearances

Sarah has no verified media appearances

Work History

7-2025
Senior Product Marketing Manager at ANS Group
2-2023
Partner Marketing Manager at ANS Group
8-2022 - 2-2023
Partner Marketing Manager at Improbable
12-2021 - 8-2022
Partner Marketing Manager at UKFAST/ANS Group
10-2020 - 1-2022
Lead Generation Team Commercial Manager at UKFast

Education

2016 - 2019
Bachelor's degree from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Product Marketing Manager at ANS Group
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sarah take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sarah

Personality Compatibility


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