Sarah Kays

Questioner
DISC Type : c

Chief Marketing Officer at McBrayer PLLC

Louisville, Kentucky, United States

Overview

Sarah has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

5-2025
Chief Marketing Officer at McBrayer PLLC
1-2019 - 5-2025
Marketing Manager at Luckett & Farley
1-2017 - 1-2019
Marketing & Creative New Business Development Manager at Vivid Impact
1-2016 - 1-2017
User Experience Designer at Advanced Solutions
9-2013 - 12-2015
Graphic Designer, Marketing Associate at Advanced Solutions

Education

2008 - 2010
Masters of Architecture (MArch) from University of Kentucky
2004 - 2008
Bachelor of Arts in Architecture (BArch) from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 13 Location : Louisville, Kentucky, United States Job Level : Leadership Designation : Chief Marketing Officer at McBrayer PLLC
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sarah take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sarah

Personality Compatibility


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