Sarah Kovash

Questioner
DISC Type : c

Integrated Marketing Manager at VisitPITTSBURGH

Pittsburgh, Pennsylvania, United States

Overview

Sarah has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

4-2023
Integrated Marketing Manager at VisitPITTSBURGH
1-2023 - 3-2023
Marketing Consultant at VisitPITTSBURGH
4-2022 - 11-2022
Digital Marketing Strategist at Carney
8-2019 - 3-2022
Director of Digital Content and Strategy at Pittsburgh Community Broadcasting Corporation
8-2017 - 8-2019
Digital Engagement Editor at 90.5 WESA

Education

B.A. degree from San Diego State University
A.A. degree from FIDM

More Information

Social Presence :

Prographics :

Exp : 13 Location : Pittsburgh, Pennsylvania, United States Job Level : Middle Designation : Integrated Marketing Manager at VisitPITTSBURGH
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sarah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sarah

Personality Compatibility


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