Sarah Leonard (West)

Enthusiast
DISC Type : i

Chief Marketing Officer at Darco Spirits

Baltimore, Maryland, United States

Overview

Sarah has no verified overview

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

4-2025
Chief Marketing Officer at Darco Spirits
4-2024 - 4-2025
Senior Vice President Marketing at Darco Spirits
6-2022 - 4-2025
Marketing Director at SABÉ Beverages
11-2021 - 6-2022
Head of Marketing at Eat Fit Go Healthy Foods
10-2017 - 11-2021
Director of Marketing and Hospitality at Heavy Seas Beer

Education

Baking and Pastry Arts/Baker/Pastry Chef from Johnson & Wales University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Baltimore, Maryland, United States Job Level : Leadership Designation : Chief Marketing Officer at Darco Spirits
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sarah

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sarah take some risk or not?

  • They can take some low-probability risks if needed.

You And Sarah

Personality Compatibility


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