Sarah Martin

Commander
DISC Type : D

Financial Controller at YMCA NSW

Greater Sydney Area, Australia

Overview

Sarah Martin is a CPA and MBA-qualified senior finance leader with over 15 years of experience in complex environments. She specializes in translating strategic vision into disciplined financial execution, with deep expertise in financial governance, ERP transformations, and operational finance leadership. People who have worked with her describe her as skilled, strategic, diligent, and charismatic.

Outside of her core financial roles, Sarah is passionate about coaching and empowering others, particularly women in business. She actively participates in networking events and workshops, encouraging other female professionals to connect and grow. Her leadership style is noted as being both hands-on and empowering, with a focus on mentorship.

Unique Fact: Sarah was previously awarded NSW Customer Services Specialist of the Year.

Personality Overview

Risk-Taker

Very Quick

Candid & Clear

They are very proud of what they do.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

AI for Finance
Recently attended an event focused on how Fractional CFOs can use AI to deliver more value to clients, showing a clear interest in emerging technologies in her field.
Women in Business
Actively promotes and encourages her network to join women in business groups and expresses excitement about watching women professionally support and rise with each other.
ERP Systems
Her experience includes leading large-scale ERP transformations and system conversions, indicating a deep understanding of implementing and managing core financial systems like Pronto.

Media Appearances

Sarah has no verified media appearances

Work History

2-2023 - 3-2025
Financial Controller at YMCA NSW
5-2021 - 2-2023
Finance Manager at Kallibr Group
7-2020
Fractional CFO & Business Coach at SM Consulting
6-2020 - 5-2021
Group Financial Controller at Smart Repair Australia
2-2015 - 6-2020
Finance Manager at Atlantic Oil

Education

Master of Business Administration - MBA from Australian Institute of Business
Education details unavailable from CPA Australia

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Sydney Area, Australia Job Level : N/A Designation : Financial Controller at YMCA NSW
URL has been copied!

Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sarah take some risk or not?

  • The risks don’t matter much to them.

You And Sarah

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.