Sarah Peterson

Energizer
DISC Type : I

Director, Enterprise Sales at 6sense

Greater Madison Area, United States

Overview

Sarah Peterson is the Director of Enterprise Sales at 6sense, bringing over 15 years of experience in consultative sales with a focus on GTM strategy and value selling. She holds a Bachelor of Science from the University of Wisconsin-Eau Claire. Colleagues describe her as a detailed, organized, and dedicated professional.

She has a notable history of career progression, holding several escalating sales management positions at Zendesk before moving into her director role at 6sense.

Personality Overview

Believer

Full Of Energy

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

GTM Strategy
Her introduction highlights expertise in GTM sales processes, and she actively promotes content around go-to-market solutions.
B2B Buyer Behavior
She shares research on the B2B buyer experience, indicating a focus on understanding how and when customers make purchasing decisions.
Value Selling
Listed as a core specialty in her professional summary, she focuses on methodologies that connect solutions to tangible client value.

Media Appearances

Sarah has no verified media appearances

Work History

5-2025
Director, Enterprise Sales at 6sense
1-2025 - 5-2025
Manager, Enterprise Sales at Zendesk
1-2023 - 1-2025
Manager, Mid-Market Sales at Zendesk
10-2021 - 1-2023
Manager, Commercial Sales at Zendesk
3-2021 - 10-2021
Senior Commercial Account Executive at Zendesk

Education

Bachelor of Science (B.S.) from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Madison Area, United States Job Level : Mid-senior Designation : Director, Enterprise Sales at 6sense
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sarah

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sarah take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sarah

Personality Compatibility


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