Sarah Popkin in

Sarah Popkin

Commander · DISC type D
Director of Paid Search at Resident
📍 New York City Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Director of Paid Search
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Sarah shows up

Strong-Willed
Very Quick
Decisive

They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented. They like to move fast and expect the same from others.

Priorities

Topics Sarah cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2024
Director of Paid Search
Resident
2-2022 - 1-2024
Senior Partner, Head of Performance
Junction 37
10-2019 - 2-2022
Partner, SEM
Junction 37
2-2018 - 10-2019
Media Director, eCommerce
Performics
8-2017 - 2-2018
Search Supervisor
AMP Agency
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BA
Hunter College
MS
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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