Sarah Ruszkowski

Evaluator
DISC Type : dcs

Head of Marketing at Ceros

Greater Chicago Area, United States

Overview

Sarah has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

11-2025
Head of Marketing at Ceros
8-2025 - 11-2025
Principal Product Marketing Manager at Ceros
1-2022 - 8-2025
Senior Manager, Product Marketing at Square
11-2016 - 12-2021
Senior Manager, Customer & Product Marketing at Sprout Social, Inc.
1-2014 - 11-2016
Manager, Customer Lifecycle & Email Marketing at Sprout Social, Inc.

Education

B.A. from Saint Mary's College
Spanish from Center for Cross Cultural Study Seville, Spain

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Head of Marketing at Ceros
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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