Sarah Serata

Pioneer
DISC Type : Dsi

Consultant: Asset Management & Business Operations at Spin Master

Portland, Oregon, United States

Overview

Sarah Serata is an Emmy-award-winning animation executive with over 20 years of experience leading productions for studios like Spin Master, Netflix, and Mattel. She specializes in optimizing animation workflows, digital asset management, and operational efficiency. People who have worked with her describe her as a practical, rational, and phenomenal manager.

Outside of her extensive career in animation, Sarah is an avid quad skater with a passion for roller derby. She also shows an interest in personal development, highlighting the benefits of affirmations and professional coaching. Her recent social media activity shows an appreciation for independent animated shorts.

She was the co-producer for the Netflix stop-motion animated feature "Wendell & Wild, " which starred Jordan Peele and Keegan-Michael Key.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Animation Production
A seasoned supervising producer and production director who has managed dozens of films and series with multi-million dollar budgets for major entertainment companies like Spin Master and Mattel.
Operational Efficiency
Focuses on strategic process improvement, implementing digital asset management (DAM) systems and AI integration to streamline operations and accelerate speed to market in production environments.
Stop-Motion Animation
Served as a co-producer on the Annie Award-nominated stop-motion feature "Wendell and Wild" and has previous experience supervising art departments on major stop-motion films.

Media Appearances

Sarah has no verified media appearances

Work History

1-2025
Consultant: Asset Management & Business Operations at Spin Master
3-2024 - 1-2025
Director, Entertainment Operations at Spin Master
2-2021 - 4-2024
Animation Supervising Producer | Production Supervisor at Spin Master
1-2018 - 7-2020
Co Producer at Netflix
4-2017 - 1-2018
Director of Production | Animation at Mattel, Inc.

Education

Associates from Portland Community College
Education details unavailable from Pacific University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Consultant: Asset Management & Business Operations at Spin Master
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sarah

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are generally fast movers and can take quick decisions
  • Can Sarah take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sarah

Personality Compatibility


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