Sarah Wilkins

Trailblazer
DISC Type : ID

Partner at Community Partners

Dubai, United Arab Emirates

Overview

Sarah Wilkins is a Partner at Community Partners and a transformational CIO with 25 years of experience driving digital strategy in the UK public and private sectors. A graduate of the University of Reading, colleagues describe her as a "visionary, " "supportive, " and "calm empowering" leader.

She demonstrates a keen interest in global healthcare innovation, following developments in Dubai and attending industry events in Riyadh. Sarah is also a vocal supporter of initiatives that promote mental health and wellbeing, a key focus area from her recent executive roles in the NHS.

As a designated Senior Information Risk Owner (SIRO), she held ultimate board-level responsibility for information governance and risk.

Personality Overview

Persuasive

Assertive

Informal

They do not mind taking risks and can make hard decisions, if necessary.  They like to keep things under control. They will fight for you if they come to believe in you.

Topics They Care About

Healthcare Digital Transformation
Her career has focused on leading digital strategy, change management, and process optimization for large, complex healthcare organizations like the NHS.
Data-Driven Healthcare
She has a strong track record in data and analytics, including building a cloud-based data warehouse and transforming the use of data to drive decision-making.
Mental Health & Wellbeing
She recently served as CDIO for two major mental health trusts and actively shares content supporting mental health initiatives.

Media Appearances

Sarah has no verified media appearances

Work History

9-2025
Partner at Community Partners
11-2024 - 6-2025
Chief Digital and Information Officer at North London NHS Foundation Trust
6-2022 - 11-2024
Chief Digital and Information Officer at Barnet Enfield and Haringey Mental Health NHS Trust and Camden and Islington Foundation Trust
3-2019 - 6-2022
Chief Information and Performance Officer at Barnet Enfield and Haringey Mental Health NHS Trust
1-2018 - 3-2019
Head of Digital Portfolio at NHS England (London Region)

Education

1993 - 1994
Master of Arts (MA) from University of Reading
1998 - 1999
Postgraduate Certificate from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 7 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Partner at Community Partners
URL has been copied!

Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Sarah take some risk or not?

  • They can take risks if necessary.

You And Sarah

Personality Compatibility


Other Community Partners Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.