Saravan L

Researcher
DISC Type : Cs

Brand and Marketing Communications at Adrenalin eSystems Ltd

Chennai, Tamil Nadu, India

Overview

Saravan is a dynamic marketing professional with over 18 years of experience leading integrated communications across the IT, Healthcare, and Real Estate sectors. A graduate of the Advertising Club Madras, he is an expert in crafting strategies that elevate brand equity, generate demand, and drive business growth.

Colleagues describe Saravan as a dedicated and meticulous team player with the ability to think differently. He appreciates advertising and design that is "Simple yet Impactful, " reflecting a deep appreciation for well-executed creative strategy. He is currently seeking new career opportunities.

Unique fact: While at VGN Projects Estates, his marketing strategies were instrumental in driving revenue growth of INR 200Cr.

Personality Overview

Detail Oriented

Cost Conscious

ROI Seeker

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Generative AI in Marketing
He recently obtained a Generative AI certification from Microsoft, indicating a strong interest in applying emerging technologies to his marketing practice.
Integrated Communications
His entire career focuses on "360 Degree Marketing Communications, " combining brand management, PR, and digital marketing to achieve business objectives across B2B and B2C.
Measurable Business Growth
He highlights his success in driving significant revenue growth, showing he is focused on marketing strategies that deliver a clear and substantial return on investment.

Media Appearances

Saravan has no verified media appearances

Work History

5-2022 - 4-2025
Brand and Marketing Communications at Adrenalin eSystems Ltd
10-2019 - 4-2020
Head - Marketing at Symbiance
8-2017 - 9-2019
Business Head - Marketing & Strategy at RepuNEXT
11-2015 - 7-2017
Manager Marketing at VGN Projects Estates
1-2013 - 1-2015
Corporate Communications at Siemens Gamesa

Education

2005 - 2006
Master's degree from Advertising Club Madras
2001 - 2004
B.Sc from St. Thomas college of Arts & Science

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chennai, Tamil Nadu, India Job Level : N/A Designation : Brand and Marketing Communications at Adrenalin eSystems Ltd
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Insights For Selling To Saravan

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saravan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Saravan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Saravan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Saravan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Saravan

Personality Compatibility


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