Sarita Besada
Login to view DISC.Sarita Besada is the Vice President of Operations at Concentrix, leveraging over 20 years of experience to transform customer experience operations. Her career, with roles at QuintoAndar, Atento, and IBM, focuses on integrating technology and humanization to drive strategic results and foster high-performance teams. She holds a Masters in Computer Science.
Sarita is passionate about creating purpose-driven work environments and fostering a strong team culture. She believes that genuine care and connection are fundamental to success, a value stemming from a childhood dream of becoming a doctor to help people and transform lives, which she now applies to the world of CX.
She has a unique perspective on customer experience, viewing it as a modern way to fulfill her childhood ambition of being a doctor by "curing pains" for customers.
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