Sascha Ambrose

Judge
DISC Type : Dc

Executive General Manager, NSW at SAP

Greater Sydney Area, Australia

Overview

A results-driven technology executive with 25+ years in SaaS, currently Executive General Manager for NSW at SAP. He leads strategy for top clients, leveraging experience from heading Salesforces Tableau and Slack ANZ business. People who have worked with him describe him as professional, focused, and a strategic thinker.

He studied Zoology and Computer Science at Macquarie University, a unique combination that highlights a diverse intellectual curiosity. He is also a certified Salesforce Trailhead Ranger, demonstrating deep platform expertise.

Sascha has a keen interest in how data and AI can be used to personalize customer experiences and drive business transformation.

Personality Overview

Generally Skeptic

Features Driven

Quality Focused

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Applied AI & Data
His mission is to empower organizations to become data-driven, using AI-powered insights to transform business operations and customer experiences.
Partner Ecosystems
Recently highlighted the power and importance of the partner community in driving business success, indicating a strong focus on collaborative growth.
Go-to-Market Strategy
Responsible for the go-to-market strategy and execution for major business units at both SAP and previously at Salesforce (Tableau and Slack).

Media Appearances

Sascha Ambrose, Author - Salesforce. Featured in Salesforce

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The New Evolution of Digital Transformation for the Insurance Industry. Featured in Salesforce Blog

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SAP Australia secures $52m NSW government cloud migration. Featured in MasteringSAP

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Work History

10-2025
Executive General Manager, NSW at SAP
2-2025 - 10-2025
AVP Tableau and Slack ANZ at Salesforce
6-2022 - 2-2025
AVP and Country GM Tableau ANZ at Salesforce
8-2019 - 6-2022
RVP, Enterprise Sales - Financial Services at Salesforce
2-2016 - 7-2019
Regional Sales Director - Financial Services at Salesforce

Education

1989 - 1990
Zoology/Computer Science from Macquarie University
1983 - 1988
HSC from Crows Nest Boys High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Sydney Area, Australia Job Level : Senior Designation : Executive General Manager, NSW at SAP
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Insights For Selling To Sascha

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sascha is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sascha

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sascha move?

  • If convinced, they can reach decisions quite fast.
  • Can Sascha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sascha

Personality Compatibility


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