Sasha Franco in

Sasha Franco

Enthusiast · DISC type i
Senior Event Manager at Zapier
📍 Los Angeles, California, United States

Sasha Franco is the Senior Event Manager at Zapier, where she focuses on scaling the internal events program to foster connection among a large remote workforce. Her background includes sales and marketing leadership in the boutique hospitality sector for Sydell Group. She studied Communications at the Fashion Institute of Technology.

Outside of her professional role, Sasha is focused on creating unforgettable experiences that bring people together. She navigates complex logistical challenges with creativity and resilience, ensuring events are memorable for all attendees.

She once managed a company retreat during an unexpected ice storm in Austin while eight months pregnant, turning a potential disaster into an unforgettable bonding experience for her team.

Read the full overview →
Experience
15 Years
Current Role
Senior Event Manager
Job Level
Middle
Location
Los Angeles, California, United States
Personality Overview

How Sasha shows up

Story Driven
Amiable & Agreeable
Optimistic

They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Priorities

Topics Sasha cares about

Remote Culture Building
Her role is centered on shaping how over 750 remote employees feel connected, primarily through large-scale company summits and retreats.
Strategic Event Planning
Manages all aspects of large internal events, from venue sourcing to crisis management, ensuring a seamless and impactful experience for attendees.
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Career

Work history

3-2025
Senior Event Manager
Zapier
10-2021
Event Manager
Zapier
10-2020 - 10-2021
Director of Sales Marketing
Proper Hospitality - Hotel June
8-2019 - 4-2020
Associate Director of Sales, The LINE LA
Sydell Group
2-2019 - 8-2019
Area Senior Sales Manager at The LINE LA & The Saguaro Palm Springs
Sydell Group
In the press

Media appearances

This week's #PioneerInCulture spotlight shines on Sasha Franco (Senior Event Manager at Zapier). Featured in Instagram
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Education
Communications
Fashion Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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