Sasha Lawler
Login to view DISC.Sasha Lawler is the Founder and CEO of Roam, specializing in the vacation rental technology sector. With a history as a VP of Sales, she has a proven track record of architecting go-to-market strategies that have driven company valuations over $1. 3B. Colleagues describe her as a transformational, supportive, and data-driven leader.
Sasha is a vocal advocate for innovation within the property technology space. She actively participates in industry discussions and shares her expertise, such as speaking on panels at events like the Vacation Rental Women’s Summit, demonstrating a passion for connecting with and empowering other professionals in her field.
Unique fact: Sasha believes younger generations distrust traditional insurance, which is why her company focuses on embedding protection directly into bookings rather than as an add-on.
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