Sayan Maitra is the Founder & CEO of Red Switch, where he specializes in sustainable BI and MarTech solutions. With an MBA and over a decade of experience, including roles at PwC, he helps businesses scale across GCC and global markets. Colleagues describe him as dedicated, passionate, and a knowledgeable team player.
Sayan shows a deep passion for environmental causes, frequently publishing articles on greenwashing, environmental degradation in Africa, and the potential of green hydrogen. His interests also extend to business psychology, exploring concepts like "shadow integration" for more conscious leadership and decision-making.
He is a self-described "accidental entrepreneur" who combines his data-driven expertise with a strong commitment to sustainability.
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