Sayan Maitra in

Sayan Maitra

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Founder & CEO at Red Switch
📍 Kolkata, West Bengal, India

Sayan Maitra is the Founder & CEO of Red Switch, where he specializes in sustainable BI and MarTech solutions. With an MBA and over a decade of experience, including roles at PwC, he helps businesses scale across GCC and global markets. Colleagues describe him as dedicated, passionate, and a knowledgeable team player.

Sayan shows a deep passion for environmental causes, frequently publishing articles on greenwashing, environmental degradation in Africa, and the potential of green hydrogen. His interests also extend to business psychology, exploring concepts like "shadow integration" for more conscious leadership and decision-making.

He is a self-described "accidental entrepreneur" who combines his data-driven expertise with a strong commitment to sustainability.

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Experience
8 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Kolkata, West Bengal, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sayan cares about

Sustainable BI
His core professional focus is integrating sustainability into business intelligence, helping organizations implement scalable, data-backed green strategies.
Environmental Causes
He consistently writes and publishes articles about critical environmental issues, including greenwashing, habitat loss in Africa, and the planetary crisis.
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Career

Work history

6-2024
Founder & CEO
Red Switch
4-2024
Partner - Digital Division
Spark Economy Research Centre
7-2023 - 3-2024
Business Development Manager
Livolt
12-2021 - 1-2023
Associate: Marketing & Communication
PwC India
11-2020 - 12-2021
Associate Business Development Manager
Webel Fujisoft Vara CoE
In the press

Media appearances

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Education
1-2023 - 6-2023
Advanced Digital Marketing Program
IIDE - The Digital School
2010 - 2012
MBA
Punjab Technical University
2007 - 2010
BBA
Sikkim Manipal University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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