Scott A. Martin

Commander
DISC Type : D

Author at Groundswell Origins

Canada

Overview

Scott A. Martin is the founder of Groundswell Origins, a Brand Coherence Pioneer, and a Growth Advisor. As a TEDx speaker, author of "Groundswell: The Unseen Wave of Business Growth, " and podcast host, he champions a philosophy of sustainable growth marketing, helping brands build momentum and advocacy through purpose-driven connection.

An avid outdoor enthusiast, Scotts passions for surfing, heliskiing, and adventure are deeply woven into his professional ethos. He co-founded Swellness, a surf-inspired wellness company, and has produced adventure documentaries through his boutique agency, Laundromat Studios. He finds inspiration in nature, having spent time working remotely from an island.

His marketing philosophy, "Groundswelling, " was directly inspired by his lifelong passion for surfing and observing the powerful, sustained energy of ocean groundswells.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Sustainable Growth
This is the core concept of his book, podcast, and business, Groundswell Origins. He advocates for long-term growth over short-term marketing tactics.
Brand Coherence
He identifies as a "Brand Coherence Pioneer, " focusing on aligning a brand's purpose, messaging, and market impact to build authentic audience connections.
Outdoor Adventure
Identifies as an outdoor enthusiast with passions for surfing, snowboarding, and heliskiing, which also inspire his business analogies and ventures like Laundromat Studios.

Media Appearances

Founder of Groundswell Origins on Sustainable Growth Marketing. Featured in Spotify

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Meet Groundswell Origins founder, Scott Martin. Featured in Vimeo

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Work History

3-2023
Author at Groundswell Origins
3-2019
Host / Producer at Groundswell Origins
1-2018 - 2-2019
Co-Founder at Swellness co
2-2017 - 9-2018
Partner & CMO at Media Circus Film Marketing
6-2016
Chief Brand Coherence Architect at Groundswell Origins

Education

2019 - 2020
Education details unavailable from Tony Robbins Leadership Academy & Platinum Partner
2017 - 2019
Education details unavailable from Tony Robbins: Mastery University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Canada Job Level : Senior Designation : Author at Groundswell Origins
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Insights For Selling To Scott A.

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott A. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Scott A.

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Scott A. move?

  • If convinced, they can reach decisions quite fast.
  • Can Scott A. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Scott A.

Personality Compatibility


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