Scott Chao in

Scott Chao

Enigma · DISC type cid
Chief Marketing Officer at Fleetworthy
📍 Dallas-Fort Worth Metroplex, United States

Scott is a marketing leader specializing in growing private equity-backed SaaS companies. With a background in marketing strategy from Deloitte, he focuses on demand generation, M&A integration, and building high-performing teams. He holds an MBA from UT Austin and dual BSE/BS degrees in Electrical Engineering and Economics from Duke University.

Based in the Dallas area, Scott is a husband and father to two daughters. Their family also includes a rescue dog named Penny. He has a clear interest in applying data-driven strategies not just in marketing, but in creating efficient and effective work cultures.

He once had to buy a completely new, more casual wardrobe after transitioning from the formal attire of consulting to the relaxed culture of a software company.

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Experience
22 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Scott shows up

Hard To Convince
Friendly Yet Blunt
Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince.

Priorities

Topics Scott cares about

PE-Backed Growth
His career focus is on scaling private equity-backed software companies like Fleetworthy, Appspace, and DealerSocket, with an emphasis on rapid M&A integration and value creation.
Data-Driven Marketing
Advocates for using data to enhance marketing and sales operations, as seen in an interview where he discussed improving lead response times from 15 hours to 15 minutes.
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Career

Work history

2024
Chief Marketing Officer
Fleetworthy
2022 - 2024
Chief Growth Officer
Appspace
2020 - 2022
Chief Marketing Officer
Appspace
3-2019 - 8-2020
Vice President, Marketing
DealerSocket
2017 - 2019
Vice President, Sales and Marketing Operations
Stack Sports
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BS
Duke University
MBA
Texas McCombs School of Business
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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