Scott Chao

Enigma
DISC Type : cid

Chief Marketing Officer at Fleetworthy

Dallas-Fort Worth Metroplex, United States

Overview

Scott is a marketing leader specializing in growing private equity-backed SaaS companies. With a background in marketing strategy from Deloitte, he focuses on demand generation, M&A integration, and building high-performing teams. He holds an MBA from UT Austin and dual BSE/BS degrees in Electrical Engineering and Economics from Duke University.

Based in the Dallas area, Scott is a husband and father to two daughters. Their family also includes a rescue dog named Penny. He has a clear interest in applying data-driven strategies not just in marketing, but in creating efficient and effective work cultures.

He once had to buy a completely new, more casual wardrobe after transitioning from the formal attire of consulting to the relaxed culture of a software company.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

PE-Backed Growth
His career focus is on scaling private equity-backed software companies like Fleetworthy, Appspace, and DealerSocket, with an emphasis on rapid M&A integration and value creation.
Data-Driven Marketing
Advocates for using data to enhance marketing and sales operations, as seen in an interview where he discussed improving lead response times from 15 hours to 15 minutes.
Digital Marketing Strategy
He has spoken on expert panels about the importance of SEO and SEM as critical components for driving leads and pipeline growth in B2B marketing.

Media Appearances

Scott has no verified media appearances

Work History

2024
Chief Marketing Officer at Fleetworthy
2022 - 2024
Chief Growth Officer at Appspace
2020 - 2022
Chief Marketing Officer at Appspace
3-2019 - 8-2020
Vice President, Marketing at DealerSocket
2017 - 2019
Vice President, Sales and Marketing Operations at Stack Sports

Education

BS from Duke University
MBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Chief Marketing Officer at Fleetworthy
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Scott

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Scott take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Scott

Personality Compatibility


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