Scott Plum in

Scott Plum

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President/Founder at Minnesota Sales Institute, LLC
📍 Greater Minneapolis-St. Paul Area, United States

Scott Plum is the Founder of the Minnesota Sales Institute, leveraging a sales career that began in 1987. He specializes in transforming sales performance through behavior modification and building strong relationships. Scott is also a Master Certified Negotiation Expert and has held leadership roles with the National Speakers Association.

Outside of his direct training roles, Scott is a prolific content creator. He is the author of "Taking Off Into The Wind, " a book focused on personal growth for salespeople, and co-hosts the "Winning at Selling" podcast, which is globally ranked in the top 1% of all podcasts.

His peers and clients describe him as engaging, insightful, compassionate, and a true teacher at heart.

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Experience
21 Years
Current Role
President/Founder
Job Level
Leadership
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

How Scott shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Scott cares about

Sales Mindset
His training philosophy focuses on reshaping beliefs and overcoming conceptual barriers to change behavior, rather than just teaching new techniques.
Franchise Growth
As Co-Founder of Franchise Sales Pro, he is focused on equipping franchisees with relational selling skills to drive top-line revenue and performance across the system.
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Career

Work history

8-2002
President/Founder
Minnesota Sales Institute, LLC
1-2015
Co Host - "Winning at Selling" Podcast
Minnesota Sales Institute, LLC
5-2020 - 4-2021
Host - "What Salespeople Need To Know About Selling" Podcast
Minnesota Sales Institute, LLC
6-2025
Co-Founder / Partner / Active Consultant
Franchise Sales Pro
12-2021
Five Behaviors Authorized Partner
The Five Behaviors®
In the press

Media appearances

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Education
12-2010 - 8-2014
Master Certified Negotiation Expert (MCNE)
Real Estate Negotiation Institute (RENI)
Yes
Cretin High School - St. Paul
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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