Sean Baker

Visionary
DISC Type : Ds

Chief Revenue Officer (CRO) at Directive

Boca Raton, Florida, United States

Overview

Sean Baker is the Chief Revenue Officer at Directive, specializing in digital marketing, revenue growth, and M&A. With a Juris Doctor degree, he has a rich background managing client services for major brands like Dell and General Mills. Colleagues describe him as an innovative thinker, enthusiastic problem solver, and excellent advisor.

Outside of his executive role, Sean is the co-founder of Poet & Pirate Design. The company focuses on creating stylish, custom furniture pieces designed to replace traditional wire dog kennels, blending home decor with comfort for pets. This venture reflects a personal passion for design and craftsmanship.

Unique fact: Sean is a trained lawyer who co-founded a business that builds stylish, high-end furniture for dog kennels.

Personality Overview

Direct & Assertive

Risk Tolerant

Big Vision Person

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Services
He has written about AI's potential to decouple the relationship between revenue growth and increased labor costs in service-based industries, enhancing productivity.
Talent Strategy
He believes organizations should actively rethink their talent, ensuring team members add value at 3-4x their salary cost, especially in the current market.
Marketing Industry Trends
He analyzes the state of the marketing industry, questioning its identity and direction amid the massive growth of digital advertising agencies in the US.

Media Appearances

Sean has no verified media appearances

Work History

11-2025
Chief Revenue Officer (CRO) at Directive
2-2024 - 11-2025
Chief Operating Officer at GrowRev
10-2020 - 3-2024
Chief Operating Officer at Lamark
7-2018 - 10-2020
Executive Vice President Agency Services at Lamark
2-2018 - 7-2019
Co-Founder/Share Holder at Poet & Pirate Design

Education

9-1994 - 5-1997
Juris Doctor from OCU School of Law
1990 - 1994
BA from McMurry University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Boca Raton, Florida, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Directive
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sean

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sean take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sean

Personality Compatibility


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