Robbie Witlin in

Robbie Witlin

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Chief Operating Officer at Directive
📍 Fort Lauderdale, Florida, United States

Robbie Witlin is the Chief Operating Officer at Directive, where he guides business strategy, client relationships, and organizational growth. With over a decade of prior experience at Tinuiti, he excels at scaling teams and driving revenue. He holds a Bachelors Degree from the University of Central Florida and is certified in Apple Search Ads.

At his previous company, he built and scaled multiple divisions from the ground up, an initiative that drove tens of millions in incremental revenue growth.

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Experience
11 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Fort Lauderdale, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Robbie cares about

B2B Marketing
He believes the current B2B marketing model is broken and advocates for a shift away from MQLs toward leveraging first-party data and improving the customer experience.
Revenue Strategy
His career at both Directive and Tinuiti has centered on creating and leading strategies for client success, retention, and incremental revenue growth for the agency.
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Career

Work history

9-2025
Chief Operating Officer
Directive
10-2024 - 9-2025
Vice President, Client Success & Revenue
Tinuiti
4-2024 - 10-2024
Vice President, Revenue Enablement
Tinuiti
5-2023 - 4-2024
Group Director, Client Growth
Tinuiti
12-2015 - 5-2019
Account Manager
Elite SEM
In the press

Media appearances

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Education
2006 - 2010
Bachelor's Degree
University of Central Florida
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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