Robbie Witlin

Initiator
DISC Type : Di

Chief Operating Officer at Directive

Fort Lauderdale, Florida, United States

Overview

Robbie Witlin is the Chief Operating Officer at Directive, where he guides business strategy, client relationships, and organizational growth. With over a decade of prior experience at Tinuiti, he excels at scaling teams and driving revenue. He holds a Bachelors Degree from the University of Central Florida and is certified in Apple Search Ads.

At his previous company, he built and scaled multiple divisions from the ground up, an initiative that drove tens of millions in incremental revenue growth.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

B2B Marketing
He believes the current B2B marketing model is broken and advocates for a shift away from MQLs toward leveraging first-party data and improving the customer experience.
Revenue Strategy
His career at both Directive and Tinuiti has centered on creating and leading strategies for client success, retention, and incremental revenue growth for the agency.
Leadership Culture
A core focus of his COO role is scaling Directive responsibly while strengthening its leadership culture to ensure teams are positioned for long-term success.

Media Appearances

Robbie has no verified media appearances

Work History

9-2025
Chief Operating Officer at Directive
10-2024 - 9-2025
Vice President, Client Success & Revenue at Tinuiti
4-2024 - 10-2024
Vice President, Revenue Enablement at Tinuiti
5-2023 - 4-2024
Group Director, Client Growth at Tinuiti
12-2015 - 5-2019
Account Manager at Elite SEM

Education

2006 - 2010
Bachelor's Degree from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 11 Location : Fort Lauderdale, Florida, United States Job Level : Leadership Designation : Chief Operating Officer at Directive
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Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Robbie

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Robbie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Robbie

Personality Compatibility


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