Seb Villien

Examiner
DISC Type : cs

Digital & Logistics Director at Smythson of Bond Street

Winchester, England, United Kingdom

Overview

Sebastien is a Digital & Logistics Director at Smythson with extensive experience leading e-commerce for major UK retailers like French Connection and White Stuff. People often describe him as commercial, strategic, and driven, with a strong focus on P&L management, digital transformation, and profitability. He holds both a BSc and an MA from the University of Bradford.

Outside of his executive roles, Sebastien dedicates his time to charitable causes, serving as a Non-Executive Director for Extra Care Retail, an organization he is passionate about. His social media reflects an appreciation for brand heritage and creating meaningful customer connections, especially during the festive season.

He is committed to giving back, serving as a board member for a charity focused on care.

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

e-Commerce Profitability
His career at French Connection, White Stuff, and FatFace consistently emphasizes P&L responsibility and a sharp focus on profitability in e-commerce operations.
Digital Transformation
He successfully led the digital transformation roadmap at White Stuff, implementing new UX, CDP, and PIM systems to drive growth.
In-house Paid Media
He previously migrated all paid media activity in-house at French Connection and recently posted about hiring for a hands-on paid media role at Smythson.

Media Appearances

Seb has no verified media appearances

Work History

2-2024
Digital & Logistics Director at Smythson of Bond Street
6-2023
Non Executive Director at Extra Care Retail
3-2022 - 1-2024
e-Commerce Director at French Connection
1-2020 - 3-2022
Head of e-Commerce at White Stuff
2-2017 - 1-2020
Senior e-Commerce Manager at FatFace

Education

2004 - 2005
MA from University of Bradford
2003 - 2004
BSc Hons from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 8 Location : Winchester, England, United Kingdom Job Level : Mid-senior Designation : Digital & Logistics Director at Smythson of Bond Street
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Insights For Selling To Seb

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seb is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Seb

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Seb move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Seb take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Seb

Personality Compatibility


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