Seema Atreya

Inquirer
DISC Type : cd

CEO restaurant & sweets division at Kanha (FMCG)

Gurgaon, Haryana, India

Overview

Seema Atreya is the CEO of the Restaurant & Sweets Division at Kanha, leveraging extensive experience in food safety, supply chain management, and product innovation. Her career includes leadership roles at Haldirams and Nirulas. She holds a Masters in Microbiology and is praised for her analytical approach, vision, and integrity.

Seema finds joy in daily small achievements and fostering an aligned team environment. She is passionate about the artisanal and cultural significance of traditional Indian sweets, viewing the industry as one of the most challenging and rewarding sectors to master due to its deep cultural roots and lack of formal culinary coverage.

She recently moderated a panel on innovations in F&B marketing, retail, and hospitality at the FoodTekPack conference.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Food Safety & Quality
Has a background in Microbiology and has built her career on establishing stringent QA processes. She also served as a Senior Assessor for the CII National Award for Food Safety.
Restaurant Profitability
Focuses on enhancing profitability by improving processes, efficiencies, and supply chain management in the restaurant and manufacturing sectors.
Artisanal Food Culture
She has a special interest in the traditional sweets industry, which she describes as "artisanal and ancient, so deeply associated with our culture".

Media Appearances

Seema has no verified media appearances

Work History

7-2022
CEO restaurant & sweets division at Kanha (FMCG)
5-2015 - 6-2022
Entrepreneur & Freelance Consultant at Self-employed
1-2011 - 4-2015
Vice President - Quality & Supply Chain Management QSR at Haldiram Products Private Limited
12-2010
Director R&D and QA at GIRC
Vice President QA and R&D at Nirula's Corner House Private Limited

Education

1990 - 1992
Masters in Microbiology from G. B. Pant University Of Agriculture & Technology
1986 - 1989
B.Sc from Delhi University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : CEO restaurant & sweets division at Kanha (FMCG)
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Insights For Selling To Seema

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seema is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Seema

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Seema move?

  • Their decision making speed is somewhere in the middle.
  • Can Seema take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Seema

Personality Compatibility


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