Serena Hayworth

Inquirer
DISC Type : cd

Owner at SB Clearance

Greater London, England, United Kingdom

Overview

Serena Hayworth is the owner of SB Clearance, a firm specializing in synchronisation and licensing. With over a decade of experience at companies like Universal Music Group, she possesses deep expertise in music rights, sample clearance, and sync for artists and rights holders. She holds a BA Hons from Lancaster University.

Serenas passion for music is the driving force behind her career. She personally identifies with the sentiment "Music is my religion, " a quote from Jimi Hendrix that she uses to introduce herself, underscoring her deep connection to the industry she serves.

She has over 11 years of specialized experience in the niche and complex field of music licensing.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Music Licensing
Her core expertise, with over a decade of experience managing end-to-end licensing for sync, samples, and compilations across master and publishing rights.
Sync & Sample Clearance
A key specialization mentioned in her professional headline and roles, where she helps navigate the complexities of music rights for commercial use.
Artist & Rights Holder Advocacy
Her stated goal is to ensure that artists, rights holders, and businesses can maximize their creative and commercial opportunities in the industry.

Media Appearances

Serena has no verified media appearances

Work History

10-2023
Owner at SB Clearance
10-2023 - 1-2026
Synchronisation & Copyright Manager at Rekodi Music
1-2023 - 10-2023
Head of Sync at Rebel Labs
7-2022 - 12-2022
Senior Licensing Manager at Rebel Labs
3-2020 - 7-2022
Licensing Manager at Universal Music Group

Education

2008 - 2011
BA Hons from Lancaster University
2000 - 2007
Education details unavailable from Woldingham

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Owner at SB Clearance
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Serena

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • Their decision making speed is somewhere in the middle.
  • Can Serena take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Serena

Personality Compatibility


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