Serena Washburn in

Serena Washburn

Questioner · DISC type c
Director of Admissions at Benjamin Franklin international School, Barcelona, Spain
📍 Greater Barcelona Metropolitan Area, Spain

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Director of Admissions
Job Level
Mid-senior
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview

How Serena shows up

Systematic
Cautious & Analytical
Price-Sensitive

They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Serena cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2012
Director of Admissions
Benjamin Franklin international School, Barcelona, Spain
6-2010 - 7-2012
Director of Community Relations & Marketing
Benjamin Franklin international School, Barcelona, Spain
6-1993 - 9-1998
International Department - Media Buying
Carat España
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2-2025 - 6-2025
Laws of Transition Course
Safe Passage Across Networks (SPAN)
Education details unavailable
Hobart and William Smith Colleges
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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