Serge Orekhov is the co-founder of UNKNW, a design agency that has delivered solutions for top brands like Ford, BMW, and Samsung in sectors like fintech and crypto. With a background in Finance from the Barcelona School of Economics, he brings a unique strategic perspective to his design leadership.
Outside of work, Serge is an avid racetrack enthusiast. He is passionate about racing, drawing parallels between the focus and precision required on the track and the process of finding the best line forward in design. This hobby is a significant part of his life.
His agency recently produced a creative reel using exclusively AI and CGI, with zero live footage, showcasing an innovative workflow.
Read the full overview →Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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