Sergio Almaguer in

Sergio Almaguer

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Chief Product Officer at Paystand
📍 Mexico City, Mexico

Sergio is the Chief Product Officer at Paystand and the co-founder and former CEO of Yaydoo, a B2B financial automation company. With over 15 years of experience, he is a digital entrepreneur specializing in creating and scaling tech companies. People who have worked with him describe him as a proactive and diligent entrepreneur.

He is passionate about the real-world impact of technology, showing public support for startups that help Hispanic families and for using cryptocurrencies to build circular economies. He also appears to have an interest in high-speed auto racing, having promoted a company event themed around Formula 1.

Unique fact: The first version of his company, Yaydoo, was a simple WhatsApp number that functioned as a procurement concierge service.

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Experience
17 Years
Current Role
Chief Product Officer
Job Level
Leadership
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sergio cares about

B2B Payments
As the founder of Yaydoo and now CPO at Paystand, his entire career is focused on building and distributing financial automation technologies for businesses.
Fintech in LATAM
He built Yaydoo with a focus on Latin America and has shown support for other fintech companies that bring value to Hispanic families.
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Career

Work history

7-2023
Chief Product Officer
Paystand
8-2016
Founder, CEO
Yaydoo
6-2015 - 7-2016
Digital Strategy & Product Management
KiWi
2-2013 - 9-2013
CRM Business Analyst
Orange Switzerland
2013 - 3-2014
IT Consultant / Enterprise Services
Microsoft
In the press

Media appearances

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Education
2011 - 2013
Master of Science
EPFL
2014 - 2016
Research Assistant
EPFL
2009 - 2009
Exchange Student
Aalto University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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