Sergio Barbosa

Critic
DISC Type : C

CEO at MBN Group furniture

Porto, Porto, Portugal

Overview

Sergio Barbosa serves as the CEO for MBN Group, a Portuguese furniture manufacturer with over 30 years of history. He is actively driving the companys global expansion, personally showcasing new collections at international exhibitions in Dubai and Saudi Arabia. He holds a degree from Universidade Lusiada do Porto.

He recently launched the "International Brands to World" initiative, a project designed to help promote Portuguese brands on the global market.

Personality Overview

Objective Thinker

Negotiator

Critic

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

International Expansion
He is actively taking the MBN brand worldwide, showcasing new furniture collections at major international trade shows in Dubai and Saudi Arabia.
Furniture Innovation
Leads a company with a 30-year legacy in manufacturing, recently launching a new collection of outdoor furniture to meet evolving market demands.
Portuguese Brands
Launched the "International Brands to World" project, aimed at promoting Portuguese companies on the global stage, showing a passion for his country's industry.

Media Appearances

Sergio has no verified media appearances

Work History

12-2007
CEO at MBN Group furniture

Education

2003 - 2007
Licentiate degree from Universidade Lusiada do Porto
2000 - 2003
Economia e Gestão Empresarial from Externato Ribadouro

More Information

Social Presence :

Prographics :

Exp : 18 Location : Porto, Porto, Portugal Job Level : Leadership Designation : CEO at MBN Group furniture
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sergio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sergio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sergio

Personality Compatibility


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