Sergio Barrios

Editor
DISC Type : CS

Executive Vice President of Product Development and Design at KUKA HOME North America

Greensboro--Winston-Salem--High Point Area, United States

Overview

Sergio Barrios is the Executive Vice President of Design and Product Development at Kuka Home North America, bringing a long history of expertise in the furniture industry. He leads the companys design strategy and new collection launches. He holds a BA in International Business.

His interests suggest a strong focus on executive-level strategy and innovation in business. He follows thought leadership from institutions like Harvard Business Review and the Massachusetts Institute of Technology to stay current on cutting-edge concepts.

He has been instrumental in Kuka Homes growth, progressing through multiple vice president roles over more than a decade with the company.

Personality Overview

Objective Thinker

Fact-Driven

Sometimes Friendly

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Furniture Design
Leads product design and development at Kuka Home, focusing on creating fashion-forward and functional collections for the North American market.
Upholstery Market
Drives innovation in stationary, motion, and modular upholstery, which are key categories for his company's success and industry recognition.
Brand Leadership
Actively promotes the Kuka Home brand by encouraging participation in industry reader rankings to solidify its position as a top supplier in North America.

Media Appearances

Sergio has no verified media appearances

Work History

1-2024
Executive Vice President of Product Development and Design at KUKA HOME North America
10-2020
Senior Vice President of Design and Product Development at KUKA HOME North America
5-2019
Vice President of Design and Product Development at KUKA HOME North America
5-2019
Vice President of Product Development and Industrial Designer at HTL Furniture Inc.
VP of Product Development and Design at LeatherTrend de Mexico ( Robinson and Robinson Inc). (Furniture)

Education

1995 - 1999
BA in International Bussiness from Universidad Autonoma de Baja California

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Leadership Designation : Executive Vice President of Product Development and Design at KUKA HOME North America
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Sergio

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Sergio take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Sergio

Personality Compatibility


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