SERGIO HIRASE

Sharpshooter
DISC Type : DC

CTO & CPO at Mycon Consórcio Digital

Greater São Paulo Area, Brazil

Overview

Sergio Hirase is the CTO & CPO at Mycon Consórcio Digital, bringing over 15 years of executive IT experience in digital transformation across Latin Americas banking, insurance, and payments sectors. Colleagues describe him as dedicated, innovative, and highly competent. He holds MBAs from FGV and the Instituto de Pesquisas Tecnológicas.

Sergio is a proponent of lifelong learning, recently completing a course on AI business strategies at Kellogg Executive Education. He is passionate about sharing his career journey, participating in podcasts to discuss his path from a rural farm upbringing ("do Sítio ao CTO") to executive leadership.

He was nominated as a finalist for the prestigious "CTOs em Destaque" award by CIONET Brasil for the 2025 edition.

Personality Overview

Precise But Practical

Thorough Evaluator

Fast But Analytical

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Digital Transformation
He has built his career leading digital transformation strategies to create customer-centric companies in the financial and technology sectors across Latin America.
AI Business Strategy
Actively focused on the future of tech, he is amplifying the use of AI at Mycon and recently completed an executive program on AI at Kellogg.
Customer Experience
His stated goal upon joining Mycon was to "transform the experience of clients, " seeing a major opportunity for evolution in the industry.

Media Appearances

SERGIO has no verified media appearances

Work History

12-2023
CTO & CPO at Mycon Consórcio Digital
12-2019 - 7-2023
Head of Transformação Digital LATAM and CIO Community of CRM in Brazil at Itau Unibanco SA
11-2018 - 10-2019
CTO - IT & Innovation Director at Autopass SA
6-2017 - 10-2019
Chief Technology Officer (CTO) at IconeSeg Tech
7-2014 - 6-2017
Head of IT / CIO at Repom SA / Edenred Group

Education

11-2020 - 2022
Pós-graduação Lato Sensu - MBA Executivo from Instituto de Pesquisas Tecnológicas
2012 - 2016
Pós-graduação Lato Sensu - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater São Paulo Area, Brazil Job Level : Leadership Designation : CTO & CPO at Mycon Consórcio Digital
URL has been copied!

Insights For Selling To SERGIO

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SERGIO is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from SERGIO

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will SERGIO move?

  • They can take decisions very fast if you manage to convince them.
  • Can SERGIO take some risk or not?

  • The risks don’t matter much to them.

You And SERGIO

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.