Sergio Zimerman

Questioner
DISC Type : c

Head of Marketing Strategy & Analitycs at Plata Card

Mexico

Overview

Sergio Zimerman is the Head of Marketing Strategy & Analytics at Plata Card, with extensive experience in digital marketing across local and international clients. His career includes roles at major fintech and media companies like Nubank and Mindshare. Colleagues describe him as outstanding, analytical, responsible, and hard-working.

Originally a student of Sociology, Sergio possesses a thoughtful and analytical nature, often contemplating the practical application of academic theories to real-world business challenges. This background shapes his approach to understanding market dynamics and consumer behavior, blending creativity with data-driven analysis.

He shifted away from a potential academic career due to the feeling that academics often "spoke to themselves, " forgetting the reality they aimed to study.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Marketing Strategy
Leads marketing strategy and analytics at Plata Card, building on his experience as a Media Manager at Nubank and Regional Digital Director at Mindshare.
Talent Recruitment
Actively posts about building strong teams and finding ambitious people, stating "we are building big things, we are looking for people with the desire to build and think big. "
Fintech Innovation
[Predicted] His career progression from Nubank to Plata Card suggests a strong focus on the marketing and growth challenges within the financial technology sector.

Media Appearances

Sergio has no verified media appearances

Work History

10-2025
Head of Marketing Strategy & Analitycs at Plata Card
7-2022 - 10-2025
Media Manager at Nubank
5-2021 - 7-2022
Product Lead at Matterkind
1-2020 - 5-2021
Regional Digital Director at Mindshare
12-2018 - 1-2020
Digital Director at Mindshare

Education

2009 - 2014
Education details unavailable from University of Buenos Aires
2002 - 2006
Education details unavailable from Carlos Pellegrini

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico Job Level : Mid-senior Designation : Head of Marketing Strategy & Analitycs at Plata Card
URL has been copied!

Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sergio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sergio take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sergio

Personality Compatibility


Other Plata Card Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.