Serieta Chinsamy, MBA, MEng

Judge
DISC Type : Dc

Executive Business Manager at Decision Inc.

City of Johannesburg, Gauteng, South Africa

Overview

Serieta Chinsamy is an Executive Business Manager at Decision Inc. , where she leads the Automation and Digital Applications business unit. With an MBA from Hult International Business School, she specializes in delivering AI-enabled solutions across the banking, mining, and healthcare sectors, focusing on intelligent automation and process optimization.

She is a strong advocate for the power of narrative in business, believing that stories are more effective than data for selling ideas. She is passionate about breaking down complex financial concepts into simple, understandable terms and shares personal reflections on her experiences.

Unique fact: Serieta was the Program Director for an initiative titled "From Beans to the Boardroom with Agentic AI" in collaboration with Microsoft.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Business Storytelling
Believes brilliant products fail in boardrooms not due to data, but a lack of a hero's journey, stating "facts tell, but stories sell. "
AI-Driven Automation
Oversees a business unit focused on integrating AI with Microsoft Power Platform, SharePoint, and. Net to solve complex client challenges.
Financial Literacy
Passionate about demystifying complex financial terms, she writes posts to explain concepts like EBITDA in simple, accessible language for a broader audience.

Media Appearances

Serieta has no verified media appearances

Work History

1-2024
Executive Business Manager at Decision Inc.
10-2021 - 12-2023
Senior Manager: Technology Consulting Data and Analytics and Intelligent Automation at EY
10-2019 - 9-2021
Manager: Technology Consulting Intelligent Automation at EY
3-2018 - 9-2019
Assistant Manager: Technology Consulting Robotics Process Automation at EY
7-2015 - 2-2018
Process Engineer: Coal Processing and Inside Ash at Sasol Synfuels International (Pty) Ltd.

Education

6-2020 - 5-2021
Master of Business Administration - MBA from Hult International Business School
2014 - 2017
Master's degree from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 12 Location : City of Johannesburg, Gauteng, South Africa Job Level : Middle Designation : Executive Business Manager at Decision Inc.
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Insights For Selling To Serieta

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serieta is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Serieta

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Serieta move?

  • If convinced, they can reach decisions quite fast.
  • Can Serieta take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Serieta

Personality Compatibility


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