Shafna Shamsuddin

Wildcard
DISC Type : sic

Founder/CEO at Elaka Treats

Greensboro, North Carolina, United States

Overview

Shafna Shamsuddin is the Founder and CEO of Elaka Treats, a Greensboro-based company creating all-natural, cardamom-infused frozen desserts. She is a hands-on problem-solver, focused on overcoming the operational and wholesale hurdles of scaling a food business, drawing inspiration for new business solutions from her past career as an architect.

Deeply influenced by her cultural heritage, Shafna tells stories through flavors inspired by her childhood in Kerala, India, and the Middle East. Her business, which she started out of homesickness, is a passion she shares with her husband and son. She is also an avid reader.

Before founding Elaka Treats, Shafna studied psychology and earth science at Purdue University and UNC Charlotte.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Food Entrepreneurship
Passionate about solving the complex operational, manufacturing, and distribution challenges that come with scaling a food business from farmers markets to wholesale accounts.
Cultural Storytelling
Believes that "culture and flavors transcend borders, " using her frozen desserts as a medium to share stories and connect people to her Indian and Middle Eastern heritage.
Cardamom-Infused Flavors
Her company, Elaka Treats, is named after the word for cardamom in her native language, and the spice is a signature ingredient in all her creations.

Media Appearances

Shafna has no verified media appearances

Work History

7-2019
Founder/CEO at Elaka Treats
5-2019
Entrepreneur at Za-Jinn LLC DBA Elaka Treats

Education

Shafna has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greensboro, North Carolina, United States Job Level : N/A Designation : Founder/CEO at Elaka Treats
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Insights For Selling To Shafna

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shafna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shafna

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Shafna move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shafna take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shafna

Personality Compatibility


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