Shaifali Gautam in

Shaifali Gautam

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Chief Marketing Officer at CaratLane - A TATA Product
📍 Bengaluru, Karnataka, India

Shaifali Gautam is a strategic marketing leader with over 17 years of experience in retail, e-commerce, and real estate. As the CMO of CaratLane, she focuses on customer-centric brand building, insight-driven narratives, and making jewelry a form of self-expression for modern women. She is a graduate of the Indian Institute of Management Ahmedabad.

Outside of work, Shaifali is an avid reader and prioritizes fitness, engaging in swimming, tennis, and skating, often with her son. She spends her evenings with her family, watching movies or plays, and occasionally building with Lego. She values consistency in building healthy habits and intentional travel.

In a recent strategic shift, she spearheaded CaratLanes return to television advertising after a seven-year hiatus, leading to a significant increase in brand awareness.

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Experience
17 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Shaifali cares about

Brand Storytelling
She is shifting CaratLane’s marketing from tactical campaigns to deeper, insight-driven narratives, such as the "Wear Your Wins" movement, to create an emotional connection with consumers.
Customer Centricity
Emphasizes understanding the entire consumer funnel and creating highly personalized journeys, stating her philosophy is to remain "customer-obsessed. "
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Career

Work history

11-2024
Chief Marketing Officer
CaratLane - A TATA Product
6-2023 - 11-2024
Chief Marketing Officer
Total Environment Building Systems Pvt Ltd
7-2022 - 5-2023
Vice President Marketing
BYJU'S
1-2017 - 7-2022
Head Marketing, Reliance Retail Ltd (Mid Premium Brands)
Reliance Retail
9-2014 - 1-2017
Head Brand and Consumer Insights
Aditya Birla Group
In the press

Media appearances

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Education
2006 - 2008
PGP MBA
Indian Institute of Management Ahmedabad
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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