Shaifali Gautam is a strategic marketing leader with over 17 years of experience in retail, e-commerce, and real estate. As the CMO of CaratLane, she focuses on customer-centric brand building, insight-driven narratives, and making jewelry a form of self-expression for modern women. She is a graduate of the Indian Institute of Management Ahmedabad.
Outside of work, Shaifali is an avid reader and prioritizes fitness, engaging in swimming, tennis, and skating, often with her son. She spends her evenings with her family, watching movies or plays, and occasionally building with Lego. She values consistency in building healthy habits and intentional travel.
In a recent strategic shift, she spearheaded CaratLanes return to television advertising after a seven-year hiatus, leading to a significant increase in brand awareness.
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