Shani Marshall (Anderson) in

Shani Marshall (Anderson)

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Data Strategy Manager (CRM) at VML
📍 London, England, United Kingdom

Shani Marshall (Anderson) is a Data Strategy Manager at VML, specializing in CRM and data-driven marketing. Her career includes key roles at Wunderman Thompson, cinch, and News UK. She holds a Bachelor of Arts from the University of Greenwich and a certificate in Digital & Direct Marketing.

She is a passionate advocate for female empowerment in the technology sector, actively participating in VMLs WISE (Women in Search & Empower) programme and attending events like the Women in Data® conference to connect with and support her peers.

She was part of the team that worked on the CRM campaign for the launch of Volkswagens new ID. 3 electric car.

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Experience
9 Years
Current Role
Data Strategy Manager (CRM)
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Shani cares about

Women in Data
Actively participates in VML's WISE programme and attends Women in Data® events, showing a clear passion for supporting women in the industry.
CRM Strategy
Her career is centered on CRM, with management roles at cinch, News UK, and VML, including work on major accounts like Volkswagen UK.
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Career

Work history

1-2024
Data Strategy Manager (CRM)
VML
7-2023 - 1-2024
Data Strategy Manager
Wunderman Thompson
1-2022 - 7-2023
CRM Manager
cinch
5-2021 - 1-2022
Senior CRM Manager
News UK
3-2018 - 5-2021
CRM Account Manager - Volkswagen UK
Merkle
In the press

Media appearances

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Education
Education details unavailable
Bexley Grammar School
Bachelor's degree
École Supérieure de Commerce Et de Management - ESCEM
Bachelor of Arts (B.A.)
University of Greenwich
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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