Shani Marshall (Anderson) is a Data Strategy Manager at VML, specializing in CRM and data-driven marketing. Her career includes key roles at Wunderman Thompson, cinch, and News UK. She holds a Bachelor of Arts from the University of Greenwich and a certificate in Digital & Direct Marketing.
She is a passionate advocate for female empowerment in the technology sector, actively participating in VMLs WISE (Women in Search & Empower) programme and attending events like the Women in Data® conference to connect with and support her peers.
She was part of the team that worked on the CRM campaign for the launch of Volkswagens new ID. 3 electric car.
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