Shanna L.

Trailblazer
DISC Type : DI

Salesforce Field Marketing Manager at Perficient

Greater St. Louis, United States

Overview

Shanna is a marketing strategist and Salesforce Field Marketing Manager at Perficient, where she leads the go-to-market strategy for the Salesforce business. She specializes in cross-functional campaigns, content development, and event strategy. She holds a Bachelor of Arts from Southern Illinois University Edwardsville.

She is passionate about creating impactful content and communications that resonate with audiences. Her background includes managing client relationships and developing a wide range of materials from whitepapers and blogs to videos and executive presentations, indicating a strong creative and strategic focus.

Unique fact: Her artistic piece, "Faces and Voices," was selected and published for her universitys College of Arts and Sciences holiday cards.

Personality Overview

Informal

Values Relationships

Assertive

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

AI in Marketing
Focuses on helping teams execute on AI promises, discussing concepts like "agentic marketing" and moving beyond theoretical applications to achieve real results.
Salesforce Ecosystem
As a Salesforce Field Marketing Manager, she is deeply involved in Salesforce events like #Connections and the Agentforce World Tour, driving strategy and engagement.
GTM Strategy
Her core role involves supporting the go-to-market strategy for Perficient's Salesforce business, aligning sales, marketing, and alliances to drive growth.

Media Appearances

Shanna has no verified media appearances

Work History

5-2024
Salesforce Field Marketing Manager at Perficient
1-2024 - 4-2024
Business Development and Marketing Manager at Small Potatoes Communications
11-2022 - 1-2024
Strategic Communications Account Manager at Small Potatoes Communications
10-2020 - 10-2022
Content Marketing Specialist at Ross & Baruzzini
4-2019 - 10-2020
Marketing & Social Media Specialist at NUSO

Education

2008 - 2013
Bachelor of Arts (B.A.) from Southern Illinois University Edwardsville
Education details unavailable from GLOBIS USA

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater St. Louis, United States Job Level : Middle Designation : Salesforce Field Marketing Manager at Perficient
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Insights For Selling To Shanna

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Shanna

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Shanna move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Shanna take some risk or not?

  • If necessary, they will be ready to take risks.

You And Shanna

Personality Compatibility


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