Shannon Parkey in

Shannon Parkey

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Consultant, Commerce Media at ICON International, Inc.
📍 Flowery Branch, Georgia, United States

Shannon Parkey is a seasoned retail marketing professional with over a decade of experience in the wireless industry, now a Consultant in Commerce Media at ICON International. She has a strong background in managing multi-million dollar budgets and developing strategic campaigns for major brands like AT&T. She holds a Bachelors degree from Strayer University-Maryland.

Outside of her professional life, Shannon is a proud parent who publicly celebrates the achievements of her children. She recently shared her excitement for her sons Magna Cum Laude graduation from the University of Georgia with a degree in Civil Engineering.

Shannon is a two-time winner of the prestigious VP Summit Award, highlighting her consistent high performance.

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Experience
23 Years
Current Role
Consultant, Commerce Media
Job Level
Senior
Location
Flowery Branch, Georgia, United States
Personality Overview

How Shannon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Shannon cares about

Commerce Media Evolution
Actively discusses the commerce media landscape, the tension between ROI and total sales, and key takeaways from industry events like the IAB Connected Commerce Summit.
The Shopper Journey
She is interested in how consumers make purchasing decisions, noting that shoppers often "wander" rather than follow a linear path from awareness to purchase.
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Career

Work history

7-2025
Consultant, Commerce Media
ICON International, Inc.
12-2017 - 7-2025
Sr Program Project Manager Cricket/AT&T Prepaid - National Retail Marketing/Promotion/Acquisition
AT&T
3-2013 - 8-2025
Associate Marketing Director
AT&T
3-2012 - 10-2012
Senior Account Manager
Pantech
7-2011 - 3-2012
Regional Account Manager
Huawei Device USA
In the press

Media appearances

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Education
Bachelors
Strayer University-Maryland
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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