Shannon Riordan in

Shannon Riordan

Initiator · DISC type Di
Founder at Brand Story Machine
📍 San Francisco, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
30 Years
Current Role
Founder
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

How Shannon shows up

Friendly Challenger
Impact-Oriented
Confident

They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Priorities

Topics Shannon cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Founder
Brand Story Machine
7-2025
Member of Cohort 7 2025
SCU Bronco Venture Accelerator
6-2014
Principal, Co-Founder, Brand Strategist, and Creative Lead
Global Brand Works
2011 - 2013
Brand and Communications Consultant
Envestnet | Yodlee
2011 - 2012
Associate Producer
The Hot Flashes
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BA
Santa Clara University
Bachelor of Arts - BA
Santa Clara University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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