Shannon T.

Questioner
DISC Type : c

Senior Consultant at Red Mare Ventures

Miami, Florida, United States

Overview

Shannon is a digital marketing consultant and educator with over two decades of experience helping major brands like Nike, Microsoft, and Dove. Drawing on her studies at the University of Toronto, she focuses on audience-first strategy. Colleagues and students describe her as approachable, informative, and an entertaining instructor.

Outside of her consulting work for Red Mare Ventures, Shannon is a passionate equestrian, an interest she highlights as a core part of her identity. She is an avid follower of major business consulting and software companies, indicating a keen interest in the broader trends shaping the corporate landscape.

She has a specialized professional focus on marketing to the nuanced segment of women with children.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Audience-First Strategy
Her core professional passion is developing strategies that begin with a deep understanding of the target audience, honed over two decades with multinational brands.
Marketing to Mothers
She has a specific and declared interest in the nuanced market segment of women with children, making it a key area of her expertise and focus.
Digital Marketing Education
As a Lead Educator at BrainStation, she is dedicated to teaching and curriculum development for the next generation of digital and social media marketers.

Media Appearances

Shannon has no verified media appearances

Work History

7-2024
Senior Consultant at Red Mare Ventures
3-2020 - 7-2024
Senior Digital Consultant at Make it Sing
3-2018 - 12-2022
Founder at This is Town -
1-2018 - 12-2022
Lead Educator: Digital & Social Media Marketing at BrainStation
5-2017 - 2-2020
Vice President at Ehm & Co Agency

Education

2005 - 2010
Women & Gender Studies/Political Science from University of Toronto
Education details unavailable from University of North Florida - College of Business Administration

More Information

Social Presence :

Prographics :

Exp : 23 Location : Miami, Florida, United States Job Level : Senior Designation : Senior Consultant at Red Mare Ventures
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Insights For Selling To Shannon

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shannon is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shannon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shannon move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shannon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Shannon

Personality Compatibility


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