Shaon Ahsan

Enigma
DISC Type : dci

Advisor at BRAC

United States

Overview

Shaon Ahsan is a strategic operator and fractional advisor with expertise in accelerating growth across the retail, healthcare, and FMCG sectors. An MBA graduate from Northwesterns Kellogg School, she excels in translating strategy into execution for go-to-market planning and new product development. She has a proven track record of enhancing consumer experiences.

Shaon is dedicated to social impact, serving as an advisor to organizations like BRAC and SAFEPAD BD LTD, which provides antimicrobial reusable sanitary pads in Bangladesh and Afghanistan. Her professional history includes leading social impact initiatives and revenue growth management for major consumer brands at Kimberly-Clark.

Unique fact: Shaon co-authored business cases on marketing and advertising strategy for the Kellogg School of Management, which are now available for purchase via Harvard Business Publishing.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Social Impact
Serves as an advisor for social enterprises like BRAC and Safepad™, and previously led social impact initiatives for Kimberly-Clark in North America.
Revenue Growth Strategy
Previously managed revenue growth, pricing, and pack strategy for Kimberly-Clark's personal care portfolio and actively recruited for the RGM team.
FMCG Sector Growth
Has extensive experience driving growth and developing strategy for fast-moving consumer goods from her time in senior roles at Kimberly-Clark.

Media Appearances

Shaon has no verified media appearances

Work History

Advisor at BRAC
Advisor at SAFEPAD BD LTD
KCNA Social Impact Lead at Kimberly-Clark
Sr. Manager, Revenue Growth Management - Child Care (Personal Care BU) at Kimberly-Clark
Co-Author, Kellogg Case Publishing at Northwestern University - Kellogg School of Management

Education

Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
Bachelor of Arts (BA) with honors from Northwestern University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Middle Designation : Advisor at BRAC
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Insights For Selling To Shaon

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shaon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Shaon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Shaon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Shaon

Personality Compatibility


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