Sharin Basra

Evaluator
DISC Type : csd

Creative Lead at Sainsbury's

London Area, United Kingdom

Overview

Sharin has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sharin has no verified topics they care about

Media Appearances

Sharin has no verified media appearances

Work History

3-2026
Creative Lead at Sainsbury's
3-2025 - 3-2026
Art Director - Digital at Sainsbury's
3-2023 - 3-2025
Senior Digital Designer at Sainsbury's
8-2021 - 3-2023
Senior Designer & Content Manager at Vogue Kitchens
7-2020 - 8-2021
Senior Digital Designer at VIVALDI_

Education

2012 - 2015
BA (Hons) Advertising from University of the Arts London
2011 - 2012
Foundation Diploma in Art and Design (UAL Awarding Body) from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Creative Lead at Sainsbury's
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Insights For Selling To Sharin

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sharin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sharin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sharin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sharin

Personality Compatibility


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