Shawn O'Dell

Evaluator
DISC Type : sdc

Portfolio Director & Brand Marketing - E. & J. Gallo Winery at Koerner Distributor Inc.

Edwardsville, Illinois, United States

Overview

Shawn is a brand and portfolio management leader with over 10 years of experience in the beverage CPG industry. He excels at P&L management, having improved margins on a $28M portfolio, and specializes in go-to-market strategy and innovation launches. He holds a bachelors degree from Southern Illinois University Edwardsville.

Beyond his CPG career, Shawn has an entrepreneurial background as the co-founder of an entertainment production company. In this role, he managed P&L operations, marketing strategy, and large-scale event partnerships with national recording artists and major record labels, showcasing his business acumen in a creative field.

He co-founded an entertainment production company that partnered with national recording artists.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Beverage Brand Growth
His career focuses on turning brand strategy into retail results, expanding distribution from 6 to 28 states, and managing portfolios of over 150 brands.
P&L Management
He directly managed the full P&L for a $28M CPG portfolio, successfully improving profit margins by 3. 8% through strategic pricing and marketing efficiencies.
Go-to-Market Strategy
He is an expert in developing and executing integrated go-to-market strategies and innovation launches, including taking a new beverage to 80% distribution in 90 days.

Media Appearances

Shawn has no verified media appearances

Work History

7-2023 - 10-2025
Portfolio Director & Brand Marketing - E. & J. Gallo Winery at Koerner Distributor Inc.
1-2021 - 7-2023
District Sales Manager - Marketing & Sales Strategy at Koerner Distributor Inc.
5-2016 - 1-2021
Territory Manager - Brand Activation & Trade Marketing at Koerner Distributor Inc.
8-2014 - 5-2016
Director of Brands & Account Executive at Phenix Brands, LLC
8-2005 - 10-2014
Co-Founder at Fastrax Productions, LLC

Education

2001 - 2005
Bachelors from Southern Illinois University Edwardsville

More Information

Social Presence :

Prographics :

Exp : 20 Location : Edwardsville, Illinois, United States Job Level : N/A Designation : Portfolio Director & Brand Marketing - E. & J. Gallo Winery at Koerner Distributor Inc.
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shawn

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shawn take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shawn

Personality Compatibility


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