Shawn O'Dell in

Shawn O'Dell

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Portfolio Director & Brand Marketing - E. & J. Gallo Winery at Koerner Distributor Inc.
📍 Edwardsville, Illinois, United States

Shawn is a brand and portfolio management leader with over 10 years of experience in the beverage CPG industry. He excels at P&L management, having improved margins on a $28M portfolio, and specializes in go-to-market strategy and innovation launches. He holds a bachelors degree from Southern Illinois University Edwardsville.

Beyond his CPG career, Shawn has an entrepreneurial background as the co-founder of an entertainment production company. In this role, he managed P&L operations, marketing strategy, and large-scale event partnerships with national recording artists and major record labels, showcasing his business acumen in a creative field.

He co-founded an entertainment production company that partnered with national recording artists.

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Experience
20 Years
Current Role
Portfolio Director & Brand Marketing - E. & J. Gallo Winery
Location
Edwardsville, Illinois, United States
Personality Overview

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Decision Approach
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Priorities

Topics Shawn cares about

Beverage Brand Growth
His career focuses on turning brand strategy into retail results, expanding distribution from 6 to 28 states, and managing portfolios of over 150 brands.
P&L Management
He directly managed the full P&L for a $28M CPG portfolio, successfully improving profit margins by 3. 8% through strategic pricing and marketing efficiencies.
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Career

Work history

7-2023 - 10-2025
Portfolio Director & Brand Marketing - E. & J. Gallo Winery
Koerner Distributor Inc.
1-2021 - 7-2023
District Sales Manager - Marketing & Sales Strategy
Koerner Distributor Inc.
5-2016 - 1-2021
Territory Manager - Brand Activation & Trade Marketing
Koerner Distributor Inc.
8-2014 - 5-2016
Director of Brands & Account Executive
Phenix Brands, LLC
8-2005 - 10-2014
Co-Founder
Fastrax Productions, LLC
In the press

Media appearances

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Education
2001 - 2005
Bachelors
Southern Illinois University Edwardsville
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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