Shay Davidovich in

Shay Davidovich

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Head of Social Media Communications ABB Robotics at ABB
📍 Zurich, Zurich, Switzerland

Shay Davidovich is a Strategic Communications Specialist at ABB with over 12 years of experience. He specializes in crisis communication and social media advocacy, holds an Executive MBA from Quantic, and is recognized by colleagues for being fast, collaborative, and possessing the latest AI and digital insights.

He is passionate about fostering inclusivity and diversity in the workplace, particularly supporting women in engineering. Shay actively engages in discussions around combating online misinformation and has an interest in learning the German language, having taken numerous lessons.

Unique fact: He holds a certification in Applied Disinformation Investigations with Open-Source Intelligence (OSINT).

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Experience
13 Years
Current Role
Head of Social Media Communications ABB Robotics
Job Level
Mid-senior
Location
Zurich, Zurich, Switzerland
Personality Overview

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Decision Approach
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Priorities

Topics Shay cares about

Crisis Communication
A core specialty with over 12 years of experience, focusing on using social media to manage critical moments for global organizations like ABB and ICRC.
Combating Misinformation
He actively promotes dialogue on responding to online misinformation and is certified in Applied Disinformation Investigations with OSINT.
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Career

Work history

6-2026
Head of Social Media Communications ABB Robotics
ABB
7-2024 - 6-2026
Group Social Media and Social Advocacy Specialist
ABB
3-2021 - 2-2024
Head of Social Media and Global Social Media Manager
Icrc
1-2019 - 3-2021
Spokesperson and Digital officer
Icrc
3-2017 - 1-2019
Spokesperson and Communication Officer
Association for Civil Rights in Israel
In the press

Media appearances

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Education
8-2025
Executive MBA
Quantic School of Business and Technology
2013 - 2013
Master of conflict studies
Reichman University
Executive MBA
Quantic School of Business and Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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